About the Firm

Jason B. Lattimore

Jason Lattimore has over twenty years of experience handling complex intellectual property and commercial matters for both large and small businesses. He has a track record of effectively representing and counseling clients concerning trademark, copyright, and patent law matters. He also has extensive experience handling false advertising litigation and counseling clients on matters of brand protection and unfair competition, particularly with respect to the Amazon marketplace and other e-commerce platforms.

Prior to establishing his own law firm in 2012, Mr. Lattimore practiced at Latham & Watkins, one of the largest and most well-respected firms in the world. His accomplishments included obtaining a significant settlement on behalf of a plaintiff in a case involving claims of trade secret misappropriation and trademark infringement. Mr. Lattimore also served as one of the lead defense attorneys in litigation involving alleged misappropriation of engineering trade secrets and breach of restrictive covenants, where the amount of claimed damages exceeded $100 million.

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Mr. Lattimore brings his big-firm experience to bear on the matters he now handles for his clients. His more recent accomplishments and experience include:

  • 1 Obtaining dismissal of a copyright infringement lawsuit for lack of personal jurisdiction in a case involving an Arizona company that sued a New York client in Arizona federal court.
  • 2 Successfully opposing dismissal of defamation and false advertising claims brought against an Internet brand-enforcement company alleged to have falsely advertised the capabilities of its enforcement software.
  • 3 Obtaining reinstatement of an Amazon listing (suspended for alleged patent infringement) in less than one week, after months of efforts by others failed.
  • 4 Developed and helped implement brand protection strategy for leading Amazon seller in category .
  • 5 Obtaining dismissal of counterclaims in federal litigation involving patent and false advertising claims.
  • 6 Achieving settlement on behalf of a New Jersey business in trademark litigation with a major international cosmetics manufacturer.
  • 7 Effectively handling multiple intellectual property and advertising enforcement actions on behalf of a large producer of consumer goods.

Throughout his career, Mr. Lattimore has also handled numerous commercial litigation matters across a broad variety of issues and industries. His cases have included claims such as breach of contract, fraud, tortious interference with contract, violation of the False Claims Act, unjust enrichment, and claims under the consumer fraud and civil RICO statutes of New Jersey and other jurisdictions. His experience spans subject matters that include software development agreements, pharmaceutical distribution agreements, intellectual property licensing agreements, partnership disputes, and close corporation shareholder disputes. In addition to handling general litigation matters, Mr. Lattimore handles drafting of various types of intellectual property and commercial contracts, and also counsels clients regarding the evaluation of proposed contract terms and the interpretation of existing contractual obligations.

Mr. Lattimore has significant stand-up courtroom experience, having participated in the trial or arbitration of several cases and having conducted countless additional hearings, including preliminary injunction hearings. Mr. Lattimore has also represented clients in mediation on multiple occasions.

Mr. Lattimore graduated from Princeton University in 1994, where he was a national-class decathlete and co-captain of the track and field team. He earned a second Ivy League degree when he graduated from the University of Pennsylvania Law School in 2000, after pursuing a post-collegiate athletic career.

  • University of Pennsylvania Law School – J.D., 2000
  • Princeton University – B.A., 1994
  • New Jersey – 2000
  • District of New Jersey – 2000
  • Northern District of Ohio - 2022
  • Eastern District of Wisconsin - 2021
  • New York – 2001
  • Southern District of New York – 2002
  • Eastern District of New York - 2002
  • New Jersey Super Lawyers “Rising Star” 2006, 2007, 2010, 2011, 2012
  • Board of Trustees, Teen Pride, Inc.
  • Commissioner on the Morristown (NJ) Redevelopment Agency – 2003 through 2006
  • John C. Lifland American Inn of Court – 2001-2006
  • New Jersey State Bar Association
  • Association of the Federal Bar NJ
  • Named to the New Jersey All-Century Track and Field Team
  • Co-Captain of the Princeton University Track & Field team
  • Princeton school record holder in the pentathlon
  • Masters track and field 40-44 age group national champion – pentathlon
  • “As Long As You Tried Your Best: Best efforts by a licensee cannot be assumed just because a licensing agreement calls for an advance or guaranteed royalty” (co-authored) (July 22, 2002 intellectual property supplement to the New Jersey Law Journal)
  • “Admission of Expert Testimony: Determining the Standard” (co-authored) (The Bergen Barrister, Autumn 2002)