About the Firm

Jason B. Lattimore

Jason Lattimore has over twenty years of experience handling complex intellectual property and commercial matters for both large and small businesses. He has a long track record of effectively representing and counseling clients in the areas of trademark, copyright, patent, trade secret, and advertising law. He also has extensive experience helping clients navigate legal matters related to the Amazon marketplace and other e-commerce platforms, including the development of effective brand protection strategies.

Prior to establishing his own law firm in 2012, Mr. Lattimore practiced at Latham & Watkins, one of the largest and most well-respected firms in the world. His accomplishments included obtaining a significant settlement on behalf of a plaintiff in a case involving claims of trade secret misappropriation and trademark infringement. Mr. Lattimore also served as one of the lead defense attorneys in litigation involving alleged misappropriation of engineering trade secrets and breach of restrictive covenants, where the amount of claimed damages exceeded $100 million.

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Mr. Lattimore brings his big-firm experience to bear on the matters he now handles for his clients. His more recent accomplishments and experience include:

  • 1 Obtained dismissal of a copyright infringement lawsuit for lack of personal jurisdiction in a case involving an Arizona company that sued a New York client in Arizona federal court.
  • 2 Successfully opposed dismissal of defamation and false advertising claims brought against an Internet brand-enforcement company, which led to a published court opinion.
  • 3 Obtained reinstatement of an Amazon listing (suspended for alleged patent infringement) in less than one week, after months of efforts by others failed.
  • 4 Developed and helped implement the brand protection strategies for multiple leading Amazon sellers in their categories.
  • 5 Obtained dismissal of counterclaims in a high-stakes patent and false advertising lawsuit, ultimately leading to settlement.
  • 6 Effectively handled numerous patent, trademark, and false advertising lawsuits on behalf of a large producer of consumer goods.

Throughout his career, Mr. Lattimore has also litigated numerous commercial litigation matters involving a broad range of issues and industries. His cases have included claims such as breach of contract, fraud, tortious interference with contract, violation of the False Claims Act, and claims under consumer fraud and civil RICO statutes. His commercial litigation experience spans various subject-matter areas, including software development agreements, pharmaceutical distribution agreements, and intellectual property license agreements.

Mr. Lattimore has significant stand-up courtroom experience, having participated in the trial or arbitration of several complex cases and countless court hearings.

Mr. Lattimore graduated from Princeton University in 1994, where he was a national-class decathlete and co-captain of the track and field team. He earned a second Ivy League degree when he graduated from the University of Pennsylvania Law School in 2000, after pursuing a post-collegiate athletic career.

Education
  • University of Pennsylvania Law School – J.D., 2000
  • Princeton University – B.A., 1994
Bar Admissions
  • New Jersey – 2000
  • District of New Jersey – 2000
  • Northern District of Ohio - 2022
  • Eastern District of Wisconsin - 2021
  • New York – 2001
  • Southern District of New York – 2002
  • Eastern District of New York - 2002
Activities & Awards
  • New Jersey Super Lawyers “Rising Star” 2006, 2007, 2010, 2011, 2012
  • Board of Trustees, Teen Pride, Inc.
  • Commissioner on the Morristown (NJ) Redevelopment Agency – 2003 through 2006
  • John C. Lifland American Inn of Court – 2001-2006
  • New Jersey State Bar Association
  • Association of the Federal Bar NJ
  • Named to the New Jersey All-Century Track and Field Team
  • Co-Captain of the Princeton University Track & Field team
  • Princeton school record holder in the pentathlon
  • Masters track and field 40-44 age group national champion – pentathlon
Publications
  • “As Long As You Tried Your Best: Best efforts by a licensee cannot be assumed just because a licensing agreement calls for an advance or guaranteed royalty” (co-authored) (July 22, 2002 intellectual property supplement to the New Jersey Law Journal)
  • “Admission of Expert Testimony: Determining the Standard” (co-authored) (The Bergen Barrister, Autumn 2002)